Friday 2 March 2012

Poster Design





Who was  Claude Garamond? (1490-1561)

Garamond was a french publisher from Paris. He is said to have introduced the apostrophe and the accent to the French language. Because of the soundness and legibility to Garamond's designs they have been used again and again throughout the years. The serifs used in the Garamond typeface means large bulks of text are almost effortless to read. The letter forms used in Garamond had slightly thicker lines then later serif fonts as it was due to the printing process of punch cutting.Claude Garamond's contribution to typography has lived on through many post inspired typefaces and will continue to live on through the years.

Stempel Garamond
1925 Designed by D.Stempel Eg. Based on original works of Claude Garamond

Monotype Garamond
1922 Designed by Monotype Design Studio. Based on: Jean Jannon
Cut in 1922, Monotype Garamond was the first of Stanley Morison’s celebrated typeface revival projects at the English Monotype Corporation. The design was patterned after type from the archives of the French Imprimerie Nationale, the centuries-old office of French government printing (broadly equivalent to the US Government Printing Office, or Her Majesty’s Stationery Office in the U



Garamond Antiqua


Designed by: D. Stempel AG
Year: 1925
Based on: Claude Garamond

This single font is a slightly different digital version from Monotype of the Roman style of Stempel Garamond.






I wanted to go with the idea of Claude Garamond being french, because he incorporated certain features into the french alphabet such as the cedilla and the accent.  This is why the larger header is in french and italic and I believe it works well with the theme. I like that the large 'G' i created for the background inverted looks a bit like a paint palette, this also works well with my 'french' theme to the piece. The paragraph however could have done with better alignment to the text, I know this now looking back.

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